# Connected campaign planning sample

Pulse Consultancy Services | DRAFT | 17 Sep 2026


## Harbour Makers / fictional open-day campaign


### The brief

Invite local people to a fictional creative-workshop open day. Objective: make the offer understandable and give interested visitors one clear enquiry route. No actual event, audience data or performance results are represented.


### Audience and message

Audience: local people curious about creative workshops. Message: come and explore what you could make. Confirm the actual event facts before any real use; this sample intentionally contains no real date or booking promise.


### The channel map

Social post -> campaign landing page -> enquiry. Opt-in email -> same landing page. Printed flyer -> short link or QR to the same page. Any conventional media creative carries the same approved offer.


### Creative checklist

Prepare a key visual, short and long copy, landing page, social variations, email and print artwork. Confirm image rights, factual claims, readable contrast and a clear next action in every format.


### Sales follow-through

Prepare a concise capability or offer sheet, common-question answers and an owned enquiry follow-up task. Keep sales promises consistent with what the organisation can deliver.


### Approval before activation

Named client decision-maker approves the audience, message, final creative, destination links, schedule and any spend. This example does not authorise sending, printing, publishing or purchasing.


## Automation, review and ongoing care


### Useful automation

A permitted enquiry may create a task for the nominated owner and prepare an approved acknowledgement. Reminders are limited to the agreed purpose and appropriately opted-in recipients. Keep a manual fallback.


### Normal case

A suitable enquiry reaches the correct owner. The reviewed reply states the next step. Record the actual delivery outcome without treating draft preparation as a sent message.


### Failure case

If a destination breaks or delivery fails, pause the affected path, alert the owner and repair it. Check the recovery before resuming. Do not silently retry indefinitely or invent missing contact information.


### Measurement plan

Agree the actual objective and accessible evidence: enquiries, registrations or attendance, available channel records and qualitative feedback. Record source and period. Missing data remains missing; no reach, sales or conversion figures are claimed here.


### Choose the next chapter

Handover: editable creative, approved channel plan, operating notes and access ownership. Ongoing programme: agreed production, scheduling, maintenance, minor changes, reporting and review cadence.


### Commercial boundary

Agree included channels, workload, change allowance, response arrangements, fees and exit process. Advertising spend, printing, distribution, placements and provider costs need separate approval.


### Status

Wholly fictional demonstration for Pulse Consultancy. No real client, live campaign, mailing list, account integration or external delivery is included.